The World of Media
Germany is one of the countries with the highest media density and the greatest press diversity in the world. Hundreds of daily newspapers, thousands of magazines and millions of active Internet users guarantee an exceptional diversity of opinion. The relationships between the individual “voices” of the different media are changing in the age of Web 2.0: whether print, television, radio, Internet, social media, books or film, the media future will be played in an orchestra.
Enlarge image Deutsche Welle Akademie in Bonn (© Deutsche Welle) Despite the digital competition, the editors-in-chief and publishers of the 350 German daily newspapers reach millions of readers every day – these papers have a coverage of approximately 71.4%. The dailies are also unequalled when it comes to defining the topics of public political debate. Nevertheless, more and more media companies are becoming active across a variety of media, are developing their own Web platforms or news portals. The Hamburg-based Spiegel Group is just one example. It not only publishes Der Spiegel, one of Germany’s most important political magazines, but also offers one of the most successful German news websites at www.spiegel.de. Social networks are undergoing an exciting development in Germany. A total of 15 million people use the services of the VZ Group. Offering portals for different target groups, for example, StudiVZ for university students and SchülerVZ for school students, it is the market leader in Germany – and still part of the traditional media world, since the VZ networks belong to the Holtzbrinck publishing group.
If you would like to find out more about the world of media in Germany, then visit www.magazine-deutschland.de where the latest issue of de – Magazin Deutschland is offering an overview of media diversity in Germany, the most important personalities in radio, print and the Web, the Federal Foreign Office’s international media dialogues and the Deutsche Welle Akademie in Bonn as well as an interview with trend researcher Matthias Horx about the media of the future.